When three new players joined the team, we let fans personally welcome them to Boston by posting their phone numbers on Twitter. And boy did they call. 17,000 calls in a little over 15 minutes. The social stunt was picked up by Bleacher Report, Yahoo Sports, Uproxx and other sports blogs and recognized by The One Show, Telly Awards, DigiDay and Hatch.
AD: Alan Duda
We partnered with Xfinity to give kids at The Boys & Girls Club a first look at a new Celtics VR experience. And while VR is pretty cool, nothing’s cooler than seeing the real thing.
AD: Alan Duda
In the lead up to the 2019 Playoffs, we gave fans the chance to win playoffs tickets. They just had to take their shot.
AD: Evan Stremke
When the Celtics were playing the Cavs in the Eastern Finals we were aghast to learn there was a Cleveland Street in Boston. So we renamed it.
CW: Jeff Marois AD: Alan Duda
For the 2020 All-Star Game, we launched a fan voting campaign to send Jayson Tatum, Jaylen Brown, and Kemba Walker to be among the All-Stars in Chicago. Two of them made it. Was it because of us? Yes. Yes it was. Featured on The Drum.
AD: Raphael Feliz, Jude Senese
While Red Auerbach may be gone, his words still define what it means to be a Celtic. We unearthed some archive footage of Red with messages that remain as relevant today as they did all those years ago.
AD: Evan Stremke