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Lawn Doctor

As the #2 lawn care service in the country, Lawn Doctor had to do something a little different. So we decided to call people Grassholes and Dandeliars. And you know what? It worked.


We gave suburbanites their own vocabulary to accurately describe their neighborhood’s truly wretched lawns and the neglectful people responsible for them. Featured on The Drum.
AD: Alan Duda

That feeling of laying plush, green, healthy lawn. Yeah it’s that comfortable.
AD: Alan Duda

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Do you have a weedy, brown or dandelion-filled lawn? Come on, man. Don’t be a Grasshole.
AD: Alan Duda